DiA Precious Jewellery Private Limited (DiA) has its registered office at 203-B Dharam Palace, 2nd Floor, N S Patkar Marg, Mumbai, Maharashtra – 400007. Privacy Policy (collectively the “Terms”) govern your use of the Platforms. In this Privacy Policy, we use the term DiA (and "we", "us" and "our") to refer to Dia Precious Jewellery Private Limited and its affiliates and boutiques.

Kindly read the following privacy policy (“Privacy Policy”) that explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications and other digital platforms (together referred to as the “Platforms”), when you visit a DiA boutique, contact the DiA concierge by telephone, or when you interact with us over social media platforms. It also explains how we collect information through the use of cookies and related technologies when you use our Platforms. We have implemented numerous technical and organizational measures to protect personal data, however, internet based data may have gaps. So absolute protection is not guaranteed.

Your continued access and use of the Platforms or our social media platforms shall be deemed to be your approval and acceptance of this Privacy Policy.

From time to time the Privacy Policy shall be updated. When we do, we will publish the changes on the Platforms.

Why we collect & use information

We at DiA understand that you assign your data to us. We value your trust in us.

We may use the information we collect for the following primary reasons:

(1) Product & Service Fulfillment (FUL)

(2) Marketing, Promotions & Advertising (ADV)

(3) Internal Operations (OPS)

(4) Fraud Prevention, Security & Compliance (SEC)

(5) Credit Card & Banking (CRD)

We may combine information collected from different sources. Below is a summary of some of the ways we collect and use information:

1. Product & Service Fulfillment (FUL)

• To complete, fulfill, manage, and communicate with you about transactions;
• To establish and service your online profile on one of our websites or mobile applications;
• To provide customer service and alert you to product or shipping information;
• To manage subscription services, including order management, billing and reordering products, and communicating with you about your subscription.
• Manage your accounts and records
• Deal with you inquiries and requests

2. Marketing, Promotions & Advertising(ADV)

• To deliver information about our products, services, and promotions (e.g., personalized offers delivered to your home, email, third-party sites or applications, and mobile devices);
• To provide interactive features on our websites and mobile applications (e.g., product ratings and reviews, real-time offers, and location-based services such as store maps);
• To identify product preferences and shopping preferences (e.g., services and promotions of possible interest) based on your information, such as your purchase history and your previous interactions with us; and
• To administer contests, sweepstakes, promotions, surveys, and focus groups.
• Send you marketing communications (including e-mails and social media audience matching) relating to us and other third party partners and that we think may be of interest to you where we have a legitimate basis to do so (please see the “Your choices” section below for further information about how you can control these updates);

3. Internal Operations(OPS)

• To improve the effectiveness of our websites, stores, mobile applications, merchandise assortment, and customer service;
• To conduct research and analytics related to our operations; and
• To perform other logistics and operation activities as needed.

4. Fraud Prevention, Security and Compliance(SEC)

• To protect our assets and prevent fraudulent transactions;
• To validate credentials and authenticate customers when logging into your online profile, applications, or transacting in store;
• To protect the security and integrity of our Services and our data; and
• To assist law enforcement and respond to legal/regulatory inquiries.

5. Credit Card & Banking(CRD)

• To process your payments and address your order inquiries and requests;
• To offer you additional products or services that may be of interest.

The rest of this Notice refers to the collection and use of the codes above (FUL; ADV; OPS; SEC; CRD). This is so you can better understand why we collect and use different types of information in accordance with our privacy practices and our Responsible Information Management program.

Types of information we collect

DiA collects certain information from you and about you. This may include:

• Identifying Information (FUL, ADV, OPS, SEC): We collect this information when you create a profile, place an order, create a registry or take advantage of other programs online or in store, or contact us through the "Live Chat" feature on our site. For example: Name, Address (billing and shipping), Zip code, email address, Telephone number(s), Cellular phone number(s), Credit card number(s), Birth date, and Security question answers.
• Payment Information (FUL, ADV, OPS, SEC, CRD): We collect this information when you make in-store or online purchases. For example, your credit card number and billing address.
• Information You Post (ADV, OPS): We collect this information when you post in a public space on our site. For example, our Ratings & Reviews feature.
• Event Information (ADV, OPS): We collect this information when you sign-up for our events. For example, contact information and mailing address.
• Demographic Information (ADV, OPS): We collect this information when you participate in a contest, sweepstakes, promotion, or survey. For example, your age, gender and zip code.
• PAN Card Information: We collect your PAN information to the extent permitted by applicable law. For example, we are obliged to collect PAN Cards details for sales values at or above INR 2,00,000
• Device Information : We collect this information when you visit our website or apps. For example, the type of device you use to access our platforms, your device identification number, IP address or mobile operating system.
• Location Information (FUL, ADV, OPS, SEC): We collect this information about your location when your device is set to provide location information. 
• Commercial Information (FUL, ADV, OPS, SEC): We collect this information when you make a purchase or create a gift registry. For example, details about the products or services purchased, obtained or considered, as well as other purchasing or consuming histories or tendencies.
• Internet or other Network Activity Information (FUL, ADV, OPS, SEC): We collect this information when you visit our website, use our mobile applications, shop in our stores, or interact with our wireless services and other technologies. This information is either automatically collected or is customer-initiated. For example, your browsing history, search history and other information regarding your interactions with our Platforms or advertisements. 
• Other Information (FUL, ADV, OPS, SEC): If you use our website, we may collect information about the browser you are using. We may look at what site you came from, or what site you visit when you leave us. If you use our app, we may look at how often you use the app and where you downloaded it. If you visit our stores, we may capture pictures, video footage, or use facial recognition software for security and fraud detection purposes. When you call our customer service team, we record calls for quality assurance and operational optimization purposes.

How we collect information

To access certain areas of our Platform, you will need to register with us. During the registration process you will be asked to submit personal information about yourself (including your name and address, date of birth, e-mail address and telephone number). By entering your details in the fields requested, you enable DiA to provide you with the services you select;

1. Information You Provide to Us (FUL, ADV, OPS, SEC, CRD)

• We collect a variety of information when you create a profile, place an order, create a registry, or take advantage of other programs online or in-store. Information we may collect includes: your name, address (billing and shipping), zip code, email addresses, telephone number(s), credit card number(s), and date of birth

2. Information We Collect Through Data Collection Technologies (FUL, ADV, OPS, SEC, CRD)

• We collect information through several channels. For example, we may collect your Personal Information when you visit our websites, use our mobile applications, shop in our stores, or interact with our wireless services or other technologies. This information is either automatically collected or is customer-initiated

3. Information From Other Sources (FUL, ADV, OPS, SEC, CRD)

• We may receive your updated shipping information from a third-party provider.
• We may collect or use information made available to us through third-party platforms, online databases and directories, or other means. We specify that data sourced from these third parties must be legitimately obtained. Note that this information may be governed by the privacy statement of the third party.
• We participate in consortiums to share information or match customer data. When shared, this information is de-identified or anonymized.
• We may receive various types of information, including identification information, contact information, and transactional information from our service providers, vendors, and Family of Businesses entities.

• We also collect certain information automatically about visitors to our Platform, described in the section headed "Cookies and other information that we automatically collect", below; and
• We will collect information about your location to the extent that we provide any location services, described in the section headed “Location services” below.

We may share your information in the following ways:

• Internally. We may share your information within the DiA Family of Businesses.
• On our Platforms. For example, we may display information you post on our Reviews feature. We may also display information you choose to share on your gift registry.
• With Our Service Providers. We may share your information with third parties who facilitate our operations and perform services on our behalf. For example, this may include advertising and marketing vendors or shipping and fulfilment service providers among others
• With Our Business Partners. For example, this may include third parties that provide products and services related to our business that enhance our offering portfolio to help us serve you better. These may include manufacturers and retailers of DiA merchandise and product lines.
• With Third Parties for Marketing Purposes. This may include third parties whose products or services we believe you may be interested. These third parties may also share your information with others. These third parties may use your information for their own marketing purposes or the marketing purposes of others. This may include the delivery of internet-based advertising.
• With Any Successors to All or Part of Our Business. For example, if DiA merges with, acquires or is acquired by another business entity. This may include an asset sale, corporate reorganization or other change of control. Note that if DiA or any of its subsidiaries is sold to or otherwise acquired by a third party, all DiA data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of DiA or the affected subsidiary sites.
• To Comply with the Law or to Protect Ourselves. For example, this could include responding to a court order or subpoena. It could also include sharing information if a government agency or investigatory body requests. We may share information when we are investigating a potential fraud. This could include fraud we think has occurred during a sweepstakes or promotion. We may also share information if you are the winner of a sweepstakes or other contest with anyone who requests a winner's list.
• We may share information when we are investigating a potential fraud. This could include fraud we think has occurred during a sweepstakes or promotion. We may also share information if you are the winner of a sweepstakes or other contest with anyone who requests a winner's list.

Our use of Information Technologies

The following section describes various types of technologies we use when you interact with us online, through our mobile applications, shop in our stores, or use our wireless services, and your choices regarding those technologies:

Cookies, Pixel Tags, and Flash Cookies (FUL, ADV, OPS, SEC)

• To learn more about the types of cookies we use and to manage your cookie preferences, please refer to our Cookie Statement.

Website Optimization Services (ADV, OPS)

• DiA shares data with Google Analytics, Adobe Analytics, and IBM Digital Analytics to understand and optimize website performance and enhance site usability for our customers. These tools run in the background of our sites analyzing site usage information and then returning reports to us through an encrypted connection. They are required to maintain data securely and confidentially and are not permitted to share data collected with parties other than DiA. Credit card or password data is not collected through Google Analytics, Adobe Analytics, or IBM Digital Analytics. In addition, Google Analytics may associate and group session visits to our website from various browsers and devices.

Interest-Based or Online Behavioral Advertising (OBA) (ADV, OPS)

• DiA uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and applications) to match user profiles with ads we believe will be most relevant, interesting and timely based on that user profile.

Social Network & New Tech Advertising Programs (ADV)

• DiA has relationships with several social networks and new tech companies. These companies have specific Interest-Based Ads programs that match people that have shown interest in DiA through our website or other services with their profiles (such as on Facebook) and platforms (such as Facebook and Google properties). This matching allows us to deliver relevant, interest-based ads on those companies' networks.

• DiA does not currently recognize and process Do Not Track signals from different web browsers. Customers may manage their preferences for tracking across sites in the Interest-Based Advertising section above.

1. Access to Accounts, Online Profiles, and Orders

• If you are a registered user DiA, you can update your information My Account. 
• If you have questions about your order, you may check your order status online in My Order. 
• If you have any additional questions, please call our Customer Service Department at +91 7304465501
• Alternately, you can send us an email to our customer services teams who will be happy to assist you at info@diaindia.com

2. Email Communications

Promotional or Marketing Emails: To opt-out of receiving promotional or marketing emails from DiA at a specific email address, you may:

• Use the unsubscribe link in the footer of any email sent by diaprecious.com.
• Unsubscribe by signing into your account on diaprecious.com, clicking on my profile and indicating your opt-out preference.

Specialized Email Programs: You may have signed up for one of our specialized email programs (e.g. Registry Star Rewards). To opt-out of receiving emails from one of those specialized programs, you may use the unsubscribe link at the bottom of any of these emails.

Note: Operational emails (e.g. shipping confirmation or product recall information) do not provide an opt-out option.

3. Ownership of customer data

If DiA or any of its subsidiaries is sold to or otherwise acquired by a third party, all DiA  data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs or other customer conditions on data. A change in data ownership may or may not include a notice on the primary online sites of DiA.

4. Safeguarding information

diaprecious.com has put in place various procedural, technical, and administrative measures to safeguard the information we collect and use. We designed our technology-enabled services to accept orders only from Web and mobile browsers that permit communication through a Secure Socket Layer (SSL). SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.

As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors.

Be advised, no security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites.
Additionally, sometimes bad actors attempt to use our brand to create fake web pages, send fake texts or emails, and conduct other illegal activities to commit fraud or attempt to breach consumers' security. We actively monitor for these illegal scams and shams. 

PROTECTING YOUR INFORMATION

• We want you to feel confident about using our Platform, and we are committed to protecting the personal information we collect. You have the option not to provide your information or the consents sought under this Privacy Policy (please see the “Your choices” section below for further information). We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We have appropriate technical and organisational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorised or unlawful processing and against accidental loss, damage or destruction. However, where we ask you to choose a password in order to access certain parts of our Platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else.

YOUR CHOICES

• You have the right to ask for access to any personal information that we hold about you in our records, to correct any inaccuracies and to update any out-of-date information. In some circumstances, you have the right to request the erasure of your personal information or a restriction of its use.
• You have the right to object to us processing your personal information in some cases. In particular, you can ask us to stop sending you direct marketing communications at any time (however please note that we may continue to send you service-related (i.e. non-marketing) communications, such as e-mail updates on your order status). You also have the right to withdraw any or all consents given us to under this Privacy Policy. In such cases, however, DiA will inform you if it can continue providing its services to you in the absence of such consents. If you wish to exercise any of these rights, please write to us at the address listed below in the “Contact Us” section.
• You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section headed “Contact us” or clicking on the ‘unsubscribe’ link in any DiA marketing e-mails.

CONTACT US

• If you have any questions or comments about this Privacy Policy, or matters generally, please contact us at the address provided below. You can also use this address if you wish to request a copy of the personal data we hold about you.

 

Dia Precious Jewellery Private Limited

203-B Dharam Palace, 2nd Floor, N S Patkar Marg, Mumbai, Maharashtra – 400007.

Email: info@diaindia.com

The Heritage Wing, The Taj Mahal Palace and Tower Hotel,
Apollo Bunder, Mumbai - 400001 India

Details of the Grievance Officer:
Name: Suraj Singhal

Email: info@diaindia.com

Address: 203-B Dharam Palace, 2nd Floor, N S Patkar Marg,

Mumbai, Maharashtra – 400007