World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.  The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.
Published on May 18, 2026

Oyster Story

It was born of Hans Wilsdorf’s vision. The founder of Rolex sought to make the wristwatch an integral part of the technological innovations transforming society at the turn of the 20th century. One hundred years after revolutionizing the watchmaking world, the Oyster continues to expand, helping every wearer to pursue their personal goals.

Chronometric precision, waterproofness, and self-winding: these three key challenges and fundamental watchmaking achievements would cement the success of a visionary and forge the destiny of a revolutionary watch.
Published on September 04, 2025

Rolex SailGP Championship

Ultralight aerodynamic catamarans. Spectacular races on the seas across five continents. A unique experience for the public. The Rolex SailGP Championship, with Rolex as Title Partner and Official Timepiece, has revolutionized yacht racing and propelled competitive
sailing into the future.
Published on June 11, 2025

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.
Published on April 9, 2024

A voyage into the world of Rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.